Depth | launching 3388 from jinli to talk about the future of domestic products

In a market that has not yet seen a century-old clothing brand, it is too early to make any conclusion about successful methods.

This is why for the 54-year-old domestic clothing brand jinlilai, it can maintain restraint and calm in the face of any market frenzy. In the past five years of oscillation and transformation in the domestic apparel market, some brands have firmly upgraded their brands, while others have continuously tested new brands and product lines in order to win tickets for the next few decades. so far, people are still unable to provide a definite answer on how to maximize the continuation of brand life.

Under many changes, Jinlilai cannot be said to be a quite topical existence. The relatively rich historical accumulation has given it the privilege of prudent decision-making, and the spirit of low-key struggle of the first generation of entrepreneurs is also clearly imprinted on this brand.

However, with the release of the latest series of actions, the market can be sure that Jinlilai's thinking about domestic brands and long-term plans has not stopped.

According to WeChat Public Number LADYMAX, Jinlilai will officially launch a brand-new brand line GOLDLION 3388, will hold the brand's first fashion show during Shanghai Fashion Week on September 28, and will simultaneously open the immersive retail space "MAISON GOLDLION" in Xintiandi, Shanghai's core young business circle. Two major moves in succession undoubtedly announce that Jinlilai is opening the next chapter in a rare high profile.

Brand new GOLDLION 3388 is composed of Jinlilai's English names "GOLDLION" and "3388", of which "3388" is a shining planet number given to Dr. Zeng Xianzi, founder of Jinlilai brand by Zijinshan National Observatory.